ADVANCE CROWDER’S IDENTITY/IMAGE IN THE AREA AS THE BEST CHOICE FOR QUALITY, AFFORDABLE EDUCATION
STRATEGIES
- Expand current “Our Success is You” Campaign
- Develop and Implement an Annual Marketing Plan that Aligns with the Enrollment Management
Plan and the Strategic Plan - Expand, Personalize, and Publicize Academic Awards, Scholarships, Student Transfer, and Student Employment
DATA & TARGET
Focus on Quality:
- Performance Funding Measure 4
Licensure/Certification
TARGET: Meet Performance
Highlight Affordability:
- Performance Funding Measure 5
Affordability
TARGET: Meet Performance
Increase Inquiries:
- Inquiries to Applications
Affordability
TARGET: Year-to-Year Increase - Applications to Enrollments
Three-year Graduation and Transfer Rate
TARGET: Year-to-Year Increase
Strategic Direction Steering Committee Chairs:
Kristi Chapman
Haley Reardon
Cindy Brown
Members:
Lynnae Cook
Colleen Holland
Jim Williams
Jorge Zapata
Sub-committee:
Jeff Elwood
Jane Gray
Kathi Skaggs