ADVANCE CROWDER’S IDENTITY/IMAGE IN THE AREA AS THE BEST CHOICE FOR QUALITY, AFFORDABLE ECUATION

STRATEGIES

  • Expand current “Our Success is You” Campaign
  • Develop and Implement an Annual Marketing Plan that Aligns with the Enrollment Management
    Plan and the Strategic Plan
  • Expand, Personalize, and Publicize Academic Awards, Scholarships, Student Transfer, and Student Employment

DATA & TARGET

Focus on Quality:

  1. Performance Funding Measure 4
    Licensure/Certification
    TARGET: Meet Performance

Highlight Affordability:

  1. Performance Funding Measure 5
    Affordability
    TARGET: Meet Performance

Increase Inquiries:

  1. Inquiries to Applications
    Affordability
    TARGET: Year-to-Year Increase
  2. Applications to Enrollments
    Three-year Graduation and Transfer Rate
    TARGET: Year-to-Year Increase

Strategic Direction Steering Committee Chairs:

Kristi Chapman
Haley Reardon
Cindy Brown

Members:
Charles “Alex” Alexander
Lynnae Cook
Colleen Holland
Jim Williams
Jorge Zapata

Sub-committee:
Jeff Elwood
Jane Gray
Kathi Skaggs